I'm on the train on my way to Euston heading to the Blockchain Summit in London. I'm interested in the event as a way of understanding what people want to know about to help with future content production. I've only been active in the blockchain community for around a year, and most of my interest is in the building of chain code in HyperLedger. Sometimes when I go to meetups, the content and my knowledge are valued, and at other times I get the audience wholly wrong and discover the people are not interested in building apps at all.
So far I have identified five major groups that identify with "Blockchain" and will attend blockchain events but are very different audiences.
- Group 1 are building Smart Contracts or distributed apps.
- Group 2 are Investing or setting up ICOs.
- Group 3 are building their own kind of blockchain at a technology layer or contributing core code to one of the opensource blockchain projects.
- Group 4 are talking nonsense about strange use cases that don't seem to make any sense and have a fundamental disregard to how blockchain technologies work.
- Group 5 are sales reps at vendors who are trying to argue that blockchain is a tsunami and they are selling raincoats.
My aim today is to establish the relative sizes of those personas at this event and identify if I could produce content that helps with the understanding of blockchain. This research is primarily for my 2018-19 blockchain meetup talk as my current talk is getting a little long in the tooth.